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Authors
Affiliations
1 Jaipuria Institute of Management, Noida, Sector 62, Noida, Uttar Pradesh, IN
2 Jaipuria International Journal of Management Research, Jaipuria Institute of Management, Noida, Sector 62, Noida, Uttar Pradesh, IN
Source
Jaipuria International Journal of Management Research, Vol 5, No 2 (2019), Pagination: 74-79
Abstract
In 2015, all of sudden there was rush of new entrants in Superbike market in India. The existing firms were rushing new models of motorcycles fast in the market. Primarily these models were already sold in the global market. Mr Pankaj Dubey, Chief Executive of Polaris India, had successfully established off-road vehicles in the Indian Market. He wanted to market Polaris’s Indian brand motorcycle in India with equal impact.
References
- Deccan Herald on May 11, 2015. https://www.deccanherald.com/archives
- Deccan Herald on May 11, 2015. https://www.deccanherald.com/archives
- Economic Times, Jan 22, 2014.
- https://www.capgemini.com/wp-content/uploads/2017/07/World_Wealth_Report_2010.pdf
- https://economictimes.indiatimes.com/polaris-launches-superbike-brand-indian-price-begins-at-rs-26-5-lakh/articleshow/29206382.cms
- http://everythingaboutmotorcycle.weebly.com/types.html
- http://www.polarisind.in/
- https://www.thehindubusinessline.com/todays-paper/tp-others/tp-automobile/indian-motorcycle-revs-up-for-india-ride/article7946348.ece
- https://www.thehindubusinessline.com/todays-paper/tp-others/tp-automobile/indian-motorcycle-revs-up-for-india-ride/article7946348.ece
- http://www.siamindia.com/
- http://www.siamindia.com/
- Ibid
- Ibid
- Ibid
- Palepu, K. and Lane, D. (2014). Harley-Davidson in India. HBS Case, 9-114-043, Exhibit 3 (adapted)
- Sengupta, N. Superbikes to conquer small towns, The Times of India, January 7, 2012
- www.polaris.com
- www.openthemagazine.com/article/business/the-wealth-report
